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Uber to sunset free loyalty program in favor of subscription membership – TechCrunch

Journey-hailing big Uber is shutting down its free loyalty program, Uber Rewards, so it might probably concentrate on its subscription-based Uber One membership.

Uber first launched the rewards program in 2018 as a type of frequent flyer scheme that allowed riders to earn factors for each greenback spent on rides or Uber Eats deliveries. These factors might then be used to get reductions on future rides or deliveries. In November 2021, Uber started introducing Uber One, which, for $9.99 monthly or $99.99 yearly, permits members perks like 5% off sure rides or supply orders and limitless $0 supply charges on meals orders of over $15 and grocery orders of over $30.

In an e mail despatched to clients that was picked up by The Verge, Uber stated customers can nonetheless earn factors through the legacy rewards program till the top of August, and that they’ll redeem these factors till October 31. Uber Rewards will formally shut down on November 1, 2022, based on an replace posted by the corporate.

The Uber Rewards program allowed customers to earn 1x level for each Uber Pool greenback spent, 2x for each UberX greenback spent and 3x for each $1 spent on Premium. The variety of factors gathered would put members into completely different castes of loyalty, from Blue to Gold to Platinum to Diamond, the latter of which comes with advantages like entry to extremely rated drivers, free supply on three Uber Eats orders, entry to raised customer support and free upgrades.

Whereas cellphone help will proceed for Diamond customers, now the one option to get further perks with Uber shall be to shell out for a subscription. Current Rewards members will get a free one-month subscription to Uber One, however then shall be charged for entry. For those who’re somebody who orders Uber Eats greater than twice a month, you possibly can simply break even with the Uber One subscription, however loads of customers won’t see the cash saving advantages within the change.

Uber didn’t reply instantly for readability as to why it’s shutting down the Rewards program in favor of the Uber One membership. Maybe the corporate didn’t see the returns and consumer loyalty that it might have anticipated from this system and thinks a subscription providing will present higher returns.

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