Mobile Tech

Tim Cook explains why Apple refuses to adopt RCS: ‘Buy your mom an iPhone’

Apple CEO Tim Prepare dinner sat down with Kara Swisher at Code Convention right now alongside Jony Ive and Laurene Powell Jobs. Through the query and reply part of the interview, Prepare dinner was requested about Apple’s refusal to undertake the Wealthy Communication Providers commonplace, or RCS. Prepare dinner’s reply was unsurprising…

Tim Prepare dinner on RCS for iPhone

Prepare dinner stated: “I don’t see our customers asking us to place a number of power into that at this level. I might like to convert you to an iPhone.”

The questioner then proceeded to clarify that as a result of his mother makes use of an Android gadget, he can’t ship her sure movies because of the reliance on SMS. Prepare dinner’s response was telling the particular person merely to “purchase your mother an iPhone.”

Apple has lengthy refused to undertake RCS, which might convey many iMessage-like options to cross-platform communication between iPhone and Android units. RCS affords quite a few upgrades over conventional SMS. This contains issues like typing indicators, improved group chats, higher-res and bigger dimension attachments, and rather more.

Actually, Google lately launched a wide-ranging promoting marketing campaign pressuring Apple to undertake RCS. “Apple ought to repair what’s damaged,” Google says within the adverts.

It’s time for Apple to repair texting.

It’s not in regards to the shade of the bubbles. It’s the tiny images and movies, no texting over wifi and no learn receipts. Apple creates these issues once we textual content one another from iPhones and Android telephones, however does nothing to repair it.

Apple has no incentive to undertake RCS and as an alternative continues to make upgrades to its personal iMessage platform. The corporate has made minor enhancements to the SMS expertise between iPhone and Android units, together with higher help for Tapbacks in iOS 16. Apart from that, it’s clear Apple has no intention of spending time on the RCS know-how.

What do you assume? Ought to Apple undertake RCS? Tell us down within the feedback.

Featured Picture: Getty Photos for Vox Media

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