Snapchat now lets you virtually try on and buy Halloween costumes directly within its app • TechCrunch

Snapchat is rolling out a brand new AR expertise that permits you to attempt on and buy Halloween costumes instantly inside its app, the corporate introduced at this time. Beginning at this time, Snapchat customers can attempt on and purchase costumes of well-liked film and TV characters from Stranger Issues, Harry Potter, Squid Recreation, Minecraft, Ghostbusters and extra. The brand new AR expertise is launching in partnership with costume firm Disguise.

You’ll be able to check out the brand new expertise by typing “Disguise costumes” within the app’s search bar to flick thru Snap’s Halloween costumes. Or, you may seek for particular costumes by trying to find particular films or TV reveals, comparable to Squid Recreation or Stranger issues, by means of the Lens Explorer. Then, you’ll must take a number of full-body images in no matter you’re sporting, and Snap’s AR know-how will then apply the costume onto your photograph. You’ll be able to then save the image or ship it to your pals. In case you just like the costume, you should purchase it instantly throughout the app. Purchases will likely be made by means of Disguise Costumes.

Picture Credit: Snap

The launch comes as Snap not too long ago expanded its funding in AR procuring with the introduction of instruments that flip retailers’ images into 3D belongings and the launch of an in-app vacation spot for AR style and digital try-on referred to as “Gown Up.” The corporate has been making strides with AR-powered e-commerce over the previous 12 months, having given its pc vision-based “Scan” characteristic a extra distinguished placement contained in the Digicam part of the app and upgrading it with commerce capabilities.

Snap says that it carried out a examine with consulting agency Ipsos and located that 92% of Gen Z customers are desirous about utilizing AR for procuring. It’s no shock that AR is rising in popularity for procuring functions, as increasingly firms are incorporating the know-how into their retail efforts.

As an illustration, Amazon launched a characteristic referred to as Digital Strive-On for Footwear in June that permits clients to visualise how a pair of recent sneakers will look on themselves from a number of angles utilizing their cell phone’s digicam. As well as, Pinterest and Google have additionally leveraged AR to permit consumers to attempt on make-up, attire and equipment.