Mobile Tech

Google uses Drake’s Texts Go Green to push for iPhone RCS

In current months, Google has been publicly pressuring Apple to undertake RCS on the iPhone and its newest volley involves an “unofficial lyric explainer video” for “Texts Go Inexperienced” from Drake’s new album.

Actually, Nevermind was simply launched on Friday and the third observe is the aforementioned “Texts Go Inexperienced.” Within the context of the track, the title is a reference to being blocked on iMessage and having your texts seem as inexperienced SMS bubbles.

In a relatively quick turnaround — notice: the video was even uploaded and tweeted on cell utilizing Twitter for Android, Google’s advertising and marketing group is utilizing the track as a chance to focus on the extra basic inexperienced versus blue bubble phenomenon when Android and iOS customers talk by way of cellphone numbers. 

The video from @Android on Twitter is available in at 38 seconds and is only a loop of the track’s starting. It’s narrated by Google text-to-speech and simply makes use of white textual content on a black background.

Google very explicitly says it needs the iPhone to help RCS (Wealthy Communication Companies), noting the way it’s a “downside solely Apple can repair.”

The Android group thinks Drake’s new track “Texts Go Inexperienced” is an actual banger. It refers back to the phenomenon when an iPhone person will get blocked. Or tries to textual content somebody who doesn’t have an iPhone. Both method it’s fairly tough. If just some tremendous gifted engineering group at Apple would repair this. As a result of it is a downside solely Apple can repair. They only should undertake RCS, really. It will make texting safer too. Simply sayin’. Nice observe tho.

RCS permits for higher-resolution photographs and movies, typing indicators, learn receipts, and sending over knowledge (Wi-Fi or mobile). It may well additionally help encryption, which Google alludes to in the present day. This tweet — with selection emojis — is taking part in properly on social media:

Earlier than Drake in the present day, Google’s most up-to-date try and get Apple to undertake RCS on the iPhone was on-stage at I/O 2022. Different current examples embrace:

WWDC 2022 in the beginning of this month would have been Apple’s alternative so as to add RCS to the iPhone with iOS 16. That didn’t happen, however Tapbacks will not spam SMS group chats.

Extra on RCS:

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