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GetHenry changes name to Cycle – TechCrunch

Recent off a $17.4 million fundraise in Might, GetHenry introduced it’s altering its identify to Cycle, reflecting each the truth that the corporate makes bicycles and tricycles, and highlighting the corporate’s inexperienced sustainability ambitions.

“The brand new identify and robust model id match with our mission to decarbonise the industrial transportation sector. We’re specializing in electrical utility bikes as a substitute of inner combustion engine autos,” says Luis Orsini-Rosenberg, one of many firm’s founders. “As a model, Cycle is city, daring and funky, which is why we expect couriers will determine with Cycle.”

To me, the identify change was a little bit of a headscratcher. GetHenry might not instantly shout “electrical bikes”, however a minimum of it has the advantage of being obscure sufficient to be trademarkable. Cycle, being a somewhat generic, if barely anachronistic, time period for bicycles and bikes, doesn’t have that profit. Certainly, the corporate advised me it isn’t pursuing a trademark of the phrase “cycle”.

Queried on this, the corporate’s founder advised me they’re trademarking the particular form of the emblem, however not the wordmark. This places them vulnerable to one other electrical bike firm swooping in with the identical identify or, extra possible, a knock-off producer leaping in and beginning to make Cycle merchandise that don’t have anything to do with the German model. As somebody who had large points with copycats copying a {hardware} product (full with our logos!) and was ultimately capable of put a cease to that by trademark regulation, I hope the corporate has thought-about its identify and trademark technique rigorously. Might it not come again to chew them within the bike saddles.

In any case, the corporate is price keeping track of, because it continues to hawk its last-mile supply options.

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