Luxury Cars

Genesis reportedly planning One of One division for one-off cars

Commissioning a one-off automobile could quickly turn into much more inexpensive. Hyundai-owned Genesis is reportedly getting ready to launch a brand new division known as Certainly one of One which shall be tasked with making one- and few-off fashions like Rolls-Royce and different corporations are already doing.

Nameless sources advised South Korean newspaper The Korean Financial Every day that Genesis will announce its Certainly one of One division this month. The corporate will not merely ship out a press launch; it’s going to reportedly unveil the primary vehicles designed and constructed by Certainly one of One, although there is not any phrase but on what they will be. Nonetheless, the sources mentioned that the vary of customization choices are broad. Consumers will finally be capable to modify something from “the powertrain and transmission to seating preparations, inside and exterior colours, and different choices.”

The corporate will begin small: Certainly one of One will initially give consumers the choice of customizing the inside in some Genesis fashions. Extra choices shall be added regularly, and the aim is to make the Certainly one of One remedy accessible throughout the total lineup. On paper, this sounds quite a bit just like the personalization program that a number of high-end carmakers have operated for years, but it surely stops in need of coachbuilding; in different phrases, you may be (in idea) capable of order a GV80 with wall-to-wall leather-based upholstery that matches your favourite pockets, however you will not be capable to request a manufacturing model of the X Speedium idea (pictured) powered by a 5.0-liter V8 engine and painted within the Gulf colours.

If the rumor is correct, Certainly one of One will put customization inside the attain of extra consumers, however the long-term purpose is not to democratize this course of. It is to maneuver Genesis additional upmarket. “Hyundai is strengthening its bespoke program with an purpose to take the Genesis model to the identical or related stage as Bentley or Rolls-Royce,” one supply advised The Korean Financial Every day. That is an enormous wager for a comparatively younger and small firm, however Genesis has grown at a stunning tempo and established itself as a reputable participant within the luxury-car section.


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